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Wickedweb is delighted to announce wagamama’s recent appointment as their full service digital marketing agency. Appointed after an 8-month competitive procurement process which saw 10 agencies shortlisted to 3 for the pitch presentation, Wickedweb is excited to say that work is already underway on the strategy to better engage the target audience online. 

wagamama is an award winning Japanese inspired global restaurant chain, targeting a wide range of audiences. The brand is in a strong position in the pan-Asian cuisine market, which is expected to demonstrate recovery and growth in 2012 / 2013, meaning our plans for the future will engage users just as restaurant dining expenditure returns.  Our ideas are innovative and ambitious, whilst looking to capture the brand’s Japanese influence and minimalist style, so that wagamama is positioned as the industry benchmark.

Stuart Wells, Managing Director at Wickedweb comments:

“We are absolutely thrilled to be working with the wagamama brand and team on their digital marketing.  It’s an account we really wanted to win, as the business and relationship values strongly mirrored our own, which we know leads to the best results.  We have some really ground breaking ideas that will help bring all the wagamama digital channels together, and in turn  position the brand as one at the forefront of digital within their industry sector”.

Brand engagement is everything to wagamama which resonates perfectly with us – as an agency it is at the heart of everything we do and we look forward to enhancing the digital landscape for this fantastic brand.

Ingrid Williamson – Director of Marketing at wagamama comments:

“Finding the right agency can be a challenge. You want to work with people who understand your Brand and simply ‘get it’. Wickedweb got it right from the start. We are thrilled to have appointed Wickedweb and look forward to some very exciting times ahead”. 

Wickedweb are well placed to deliver an effective digital solution.  We are drawing on robust experience in the food and drink industry with clients such as Ella’s Kitchen, and in addition can utilise our online brand engagement strategies as showcased by clients such as Gear4, Cosmetics a la Carte and The Lifehouse.  This is an exciting relationship and we look forward to engaging the wagamama audience and delivering a real brand experie

The DADI's (The Drum Awards for the Digital Industries) recognise and reward digital excellence. Wickedweb are thrilled that our client Ella’s Kitchen has been shortlisted as one of five nominees in the business to consumer category.

The digital strategy around our recent work with Ella’s Kitchen is now under review with the DADI judging panel, and we look forward to the Awards ceremony in Leeds when the results will be revealed in November.  

Congratulations to all involved on getting this far!

More details on the nominations can be found here

The initial stage of any project is the key element. It gives us the knowledge and the insight into a company and the brand. Before the project even begins we need to address the overall strategy by considering business versus online digital marketing objectives.

We need to immerse ourselves in your brand, the direction, the objectives for online development, and how this ties in with the overall online digital strategy. By covering the all important elements early on, as part of the groundwork, in a relatively short time frame we create a strong concrete awareness that you have of your brand as working knowledge. This gives us a solid concrete understanding in which to engage your brand with your target audience.

Whilst many see this as unnecessary we see it as a necessity. It is imperative that we gain the insight that you work with as second nature. We are the experts of online marketing and you are the experts of your brand. We use our structured process and strategic approach to gain the same in depth working knowledge.

Without this deeper sense of understanding we would still, no doubt, create fantastic results proven through our long term experience.  However, it would lack any substance, a purposeful direction, and may appear as an afterthought to many users.

Whilst the technological world we live in spends the majority of its time online, therefore requiring brands to have an online presence. The results need to be considered, phasing developments where required, and falling in line with the overall marketing plan from day one.