What's New

The Dentistry Show is now in its 2nd year of working with Wickedweb and has just launched their reskined site in the run up towards their 2011 event. The Dentistry Show is a free two-day conference and exhibition for dental professionals, offering over 55 speakers, 5 conference streams and more than 200 suppliers.

The perfect event to visit to gain added knowledge, products and services within the dentistry industry.

I’m sure you have all heard about the big shake up of the NHS in the news these last few weeks. Soon local GP’s will have the ability to source their drugs and equipment privately, rather than the NHS dictating where supplies should come from.

Closer Still Media have jumped on these changes and have launched The Commissioning Show. The show is pioneering, not only giving private medical companies a platform to sell to GPs but also offers support through seminars and workshops etc. to GP’s, PBCs, practice and PCT managers as well as stakeholders and allow visitors to expand their knowledge and engage in new partnerships, sourcing the best suppliers they can get hold of consequently creating a much higher quality healthcare system. 

The Official Charts Company have boosted their relationship with MTV through agreeing an ad-sales deal, it’s the first third-party website that MTV use as its ad serving and sales partner after a notable increase in web traffic last year in sync with the launch of their new look website.

The deal is the first of its kind for MTV and resulted from their longstanding relationship with The Official Charts Company.

Giles Jones, Official Charts Company’s Head of Commercial Development, added, “We are delighted to reach agreement with MTV Networks to ad-serve OCC’s website and look forward to further growing this key business relationship. MTV is an excellent fit for us, as they serve and sell ads for a range of their own music- and youth targeted sites”.

Want to know more… NMA Mag has all the info.

The Christmas break of 2010 was one of the busiest post-Christmas periods ever.

Online retailers experienced a vast increase in sales after a bleak December damaged by the poor weather. Christmas Day accomplished record figures and Boxing Day proved to be the busiest online shopping day of the year.

eBay was the top visited UK online retail outlet on Boxing Day. Online High Street brands such as Next , Argos and River Island dominated the UK's top 20 most visited retail outlets and were joined by online giants including ASOS, Amazon and iTunes (figures from Experian Hitwise). Reiterating the importance of top quality ecommerce websites.

Boxing Day's most popular UK retail websites by share of visits

Source: Experian Hitwise

EPiServer have now released their second generation CMS, it’s fully integrated with EPiServer CMS 6 and EPiServer OnlineCenter and includes increased functionality to answer the needs of the market by following up the visitors’ behaviour with data and statistics.

EPiServer CMO is the perfect tool where you receive an instant answer on how your campaigns are performing and which landing pages are delivering the best results. You do not need any technical skills and can easily test and analyse the results yourself. It has never been easier to measure your web presence.

EPiServer CMO allows marketers to test and measure the result of any online campaigns. The campaign can be adapted in real-time to ensure that the desired return of investment is achieved. With EPiServer CMO you can easily measure and monitor online campaigns and optimise your landing pages.

The latest version, EPiServer CMO 2.0, not only has more user-friendly user interface and is more robust, but also includes improvements in user experience through increased responsiveness in the user interface. EPiServer CMO is one of the most requested add-on products for EPiServer CMS based.

The key features of EPiServer CMO are:

• Campaign management, analysis and statistics
• Budget and measurement of your online activities
• Live and real-time visibility of your web visitors
• Real-time measurement of activities through KPI’s
• Monitoring of the conversion rate against predefined goals
• Easy export of statistics and test data

Social networking is a phenomenon that has seen extreme growth in recent years.

The vast amount of social networking sites have been so popular and are still increasing in popularity as new functionality is created due to one simple reason; you (the user) can share information about yourself, your company and your interests instantly and can be quickly shared by others in your network.

The global reach of social media alone creates a compelling case to consider it in your company’s marketing mix. If that alone isn’t enough to convince you, then hopefully these facts will prove the prominence of adopting social media to expand your media coverage…

• Facebook believes that 50% of active users logon every day. That means at least 175million users every 24 hours…a wide target reach don’t you think? 
• Twitter has over 75 million accounts registered globally.
• Wikipedia has in excess of 14 million articles, a good way for you to inform people globally and keep your name on the net.
• There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. 
• There are now 11 million LinkedIn users across Europe. 
• Towards the end of last year, the average number of tweets per day was over 27.3 million. 
• The average number of tweets per hour is around 1.3m.
• More than 700,000 local businesses have active Pages on Facebook advertising themselves and showcasing products.
• Custom-built Facebook pages have created more than 5.3 billion fans. 
• 70% of bloggers organically talk about brands on their blog. 
• 38% of bloggers post brand or product reviews. 
• More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60million Facebook users engage with it across external sites each month. 
• 40% of respondents click the “like” button on a company, brand or association on Facebook to receive discounts and promotions. 
• 75% of Twitter traffic is generated from outside of twitter.com.
• 30 billion pieces of content (web links, news blogs etc) are shared each month on Facebook.
  [Source: Econsultancy, Dec 2010]

The greatest advantage of social media marketing is generating exposure for your business resulting in increased traffic and building new business partnerships. The stats should have given you a good picture of the social media market and hopefully has shown you how powerful it can be if applied to your online marketing strategy.

MediaPro is an exhibition about delivering effective integrated communications across digital, social and print media for marketers, brand managers, agencies and the media. We are very proud to have been chosen by CloserStill Media (the organisers), to deliver the website for an event which is so pivotal in our industry.

Wickedweb assisted with the fantastic results through digital marketing consultancy and design and development. We created an informative, corporate yet clean and fresh design,  integrated with our own WickedwebCMS platform and our event specific modules including exhibitor management, entry forms and seminar and conference timetable. The CMS provided intuitive administration control to the organisers and allows a wide range of users, keynote speakers and exhibitors, to manage their pages themselves allowing the site to change and reflect individual campaign messages.

We are proud to announce the launch of Prime CFD’s new look website, the site is powered by WickedwebCMS our own custom built content management system, allowing Prime CFD to update all areas of their website with ease.

The new site features CRM integration allowing contacts and leads to automatically feed data from forms to the database, removing the need for manual input of data received by email.
The site is user-friendly through clear presentation of information and easy user journeys, and particularly, features an easy to fill in form to boost registrations and data capture.

Long-term, the aims for the Prime CFDs website are to improve organic ranking results so that increased traffic volumes are driven to the new online offering, and improved data capture – both volume and quality of data.  In addition, one key performance indicator of the website over the long term is the growth in funds invested with Prime CFDs.

FreeMove is a mobile telecommunications alliance between Orange, TeliaSonera, Deutsche Telekom and TIM (Telecom Italia Group). They offer multinational companies the opportunity to simplify international communications with a suite of leading global roaming services and products.

Wickedweb teamed up with FreeMove to completely refresh their branding communications and website solution, optimising the potential of it as a strong marketing tool to boost enquiries and help aid the procurement manager’s decision making process.  With clearly presented information and a design that is perfect for the B2B audience, Wickedweb have delivered an impressive solution which continues to deliver results with the ongoing SEO activity enhancing the brand’s search engine visibility. 

The Wickedweb team are extremely excited to have launched our latest ecommerce site on the Wickedweb ecommerce system.

Gear4 are passionate about all things Apple and deliver products that are compatible with the iPod, iPhone and iPad. As well as the facility to purchase these products online, the new website delivers an exciting user experience, with 360 degree image views of many products in the showcase and very slick navigation and product selection. 

All you iFans, keep an eye out on this site for some very exciting additions.

The Wickedweb team are delighted to have worked with Watts International, to help communicate the company’s sophisticated image through their main digital channel.

The new look website for Watts International now positions them as “international experts”. The design is fresh, clean and professional, and powered by WickedwebCMS due to its compatibility with third party systems - Watts International needed the new website to integrate with their existing Case Study Management System.

The functionality and design now sets Watts International apart from competitors online.   Click here to find out more about the CMS project...

Well Seasoned are passionate about educating the UK about “eating seasonal and living seasonal” and are now cultivating their message online!

The branding was key to the success of the Well Seasoned website to enable it to compete in the very competitive food industry. Wickedweb’s designers created a fresh and original design to attract their target audience and engages them each season as the colours change.  We launched the website on the WickedwebCMS platform, providing a simple and expandable solution for long-term development and growth. 

Launched in October 2010, the website is already gaining al lot of interest, so watch this space for more exciting additions to the Well Seasoned offerings and click here to follow the teams blog.

The Little Dress Company creates beautiful handmade original dresses for little girls and in the run up to Christmas, Stacey Blair’s unique garments are perfect for your little princess.
     
Wickedweb’s designers have created a design that illustrates the originality and simplicity of Stacey’s designs and has become very popular with her client base. The CMS used was our in-house CMS with ecommerce functionality, due to its simplicity to use and its perfect pricing model for SME’s.   

Blizzards have struck the whole of southern England, especially Kent. Do not fear though Wickedweb are still here and looking forward to the lunchtime sledging and snowball fights in Knole Park.

Check out our pictures of how badly the snow has hit  our office in Sevenoaks: