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Inside the industry and inside the agency

29 Nov 2011

The Wickedweb marketing team have been working on the Wickedweb brand evolution, in line with our growth strategy and aspirations.  It’s an exciting time. We were thrilled to launch our new website last month, following our office refurbishment during the summer.  Today the new Wickedweb sign completes the look!

WW new signage
25 Nov 2011

Wickedweb MD Stuart Wells spoke last week at The Hospital Club, with a seminar focused on how brands can safeguard digital investment.  Stuart presented best practice design and build tips to the audience, with the objective of sharing our agency insights and experience.  Wickedweb have managed a myriad of design, build and user experience projects since 2002 across many sectors and industries and so are well placed to understand the elements that constitute a successful project. 

We would like to share these insights with you.  

To view Stuart’s presentation on video and see the slides please follow this link to our Figaro Digital profile.

24 Nov 2011

Wickedweb has launched the new website for Priestfield – the largest Conference and Banqueting venue in Kent.  Priestfield has previously been synonymous with the Gillingham Football Club stadium, however the challenge has been to give this premium venue an identity in its own right.  The website showcases the suites available, with high-end photography.  Whether it is a 10 person seminar or a 550 guest celebration, this impressive facility has the answer.  

Priestfield blog

Priestfield approached Wickedweb for a solution to drive up conversion for event bookings.  Our approach was to implement a premium creative execution which mirrors the quality of the venue itself. Functionality modules included the events listing and the news sections which seek to keep visitors up to date.  To drive activity, the site architecture includes key ‘call to action’ tabs that remain present on the right hand side of each website page - these relate to a booking enquiry, brochure download, contact us etc.  These are key goal conversion junctures, and Wickedweb will measure effectiveness going forward as part of the overall objectives. 

With the Priestfield website live, Wickedweb will now be exploring further projects with GFC including websites for the football club itself and their charity, in addition to a direct marketing project.

17 Nov 2011

Richard, Simon and I have spent the day with St Johns Ambulance in Caterham, updating our First Aid certification and completing the Emergency First Aid at Work course.  As well as ticking the paperwork boxes for the agency, the day was enjoyed by us all as the course leader delivered an interesting and entertaining day, and the banter was fast and furious, as you can imagine from the photo!

First Aid at Work

The course was extremely informative with a mix of video, presentation and role play styles used to teach the First Aid basics.  We're now fully equipped to treat minor injuries, manage shock, choking, burns and heart attacks, deal with unconscious patients and carry out CPR.  We fully recommend St Johns Ambulance for the course and feel confident in our ability to cope and help, should we be faced with an accident at work.

17 Nov 2011

Wickedweb has had a successful year managing the digital strategy for Ella’s Kitchen, the leading global organic baby food company.  Wickedweb has been working with Ella’s Kitchen for over 2 years, and during this period have delivered a suite of global websites with locales, and digital marketing activity to support the overall annual brand plan.  Ella’s Kitchen has an exciting and ambitious brand vision, and Wickedweb’s digital activity supports key marketing objectives.   

Wickedweb has released a case study for the ‘Ella’s Friends conversion strategy’ which involves harnessing digital techniques to grow the database of Friends to the target level.  This database is then used to build engaging relationships on a sensorial level, which ultimately feeds into Ella’s Kitchen’s core objectives.

Wickedweb were responsible for conceiving and implementing a strategy that encompasses:

  • Website evolution to support the mechanics of the campaigns
  • Consumer engagement via campaigns
  • Data capture and acquisition
  • Online marketing tactics such as PPC and SEO
Ella's blog
The digital strategies executed above have played a key part in feeding into the overall marketing strategy and in particular the Friends Acquisition drive.  The website provided a key tool in support of Ella’s Kitchen marketing activity. In addition, Wickedweb have been able to drive a significant amount of registrations as a result of the digital implementation of the campaigns devised by Ella’s Kitchen.  The SEO and PPC activity has driven Friends sign ups further, in a transparent and measurable way. Wickedweb’s activity also continues to support brand awareness. 

The overall Friends acquisition results superseded expectations as we hit 150.5% of the target.   Organic search traffic has increased by a marked 56% with a strong conversion rate, with Ella’s Kitchen’s key search term achieving and maintaining 1st place in Google rankings.

For the detail on how Wickedweb achieved this for Ella’s Kitchen, please view our case study.

Client testimonial:

“Wickedweb have a very strategic approach.  They understand our business, and more specifically how to activate our overall strategy to our consumers through digital channels.  I am delighted that the results of our Friends conversion strategy has surpassed our targets, and we owe much of this success to Wickedweb and the effective digital strategies they have executed for Ella’s Kitchen”. 

Samantha Crossley – ‘Makes Friends’ – Ella’s Kitchen

15 Nov 2011

Mosbuild is Russia's largest trade event, uniting the construction industry and Wickedweb has been working with ITE Exhibitions to deliver the new show website for 2012.

The challenge for next year's event is the new two-week format, but with a focus on usability, communication and strong creative, Wickedweb has achieved a solution that delivers this with clarity.  Positioning Mosbuild as the premier event for construction and interiors specialists, the new website provides an engaging and useful business tool, rather than just the information portal of past websites.

Stuart Wells, Managing Director, comments "the digital visitor experience is just as important as a physical visit, and this year the Mosbuild website includes integration with multiple systems to facilitate tasks such as seminar booking - all housed within the new My MosBuild area. The result will be an intuitive solution which showcases why ITE Exhibitions is deserving of its coveted position in the industry”. 

For more about this exciting website launch, visit the Mosbuild Website.

4 Nov 2011

Figaro Digital is holding a ‘Design, Build and Usability’ seminar on the 17th November at The Hospital Club. This half day session is for senior digital decision makers from brand organisations who are looking to gain knowledge and broaden their understanding of design & build and user experience.

Figaro blog image

Wickedweb’s MD Stuart is presenting at this event and will talk brands through the process of a successful design and build project - covering key areas such as brand engagement, usability, creative execution, SEO, CMS platforms and campaign activation.  The aim of our presentation is to share with a brand ways to safeguard digital investment, with Wickedweb best practice tips and agency insights.  Wickedweb work with clients such as wagamama, Ella’s Kitchen, Gear4, Kurt Geiger, Bluefin Solutions, Lifehouse and Cancer Research UK and we can illustrate why these projects excel. 

For more information on the seminar or to book a place visit the Figaro Digital seminar page

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