Inside the industry and inside the agency
As wagamama’s global digital agency, Wickedweb collaborated on the launch of the ‘art and eat’ campaign - an innovative platform to engage wagamama customers with the UK’s up and coming art and design talent.
wagamama were looking to roll out a national marketing and PR campaign that would achieve a number of key objectives. At the core, wagamama’s underlying objective was to engage, excite and provide an experience for customers – whilst re-inforcing wagamama as a 'cool’ lifestyle brand among its target markets.
In addition to creating regional brand awareness and building product awareness, robust marketing objectives are in place. The campaign needed to drive awareness, excite its audience and encourage participation.
Wickedweb focused on achieving these KPI’s by putting brand engagement at the heart of our digital strategy. Our strategy around the campaign’s digital execution worked to extend the in-store experiential element by driving diners online to join the ‘art and eat’ debate. This interactive platform supported brand engagement by providing a focus for dining conversation, and looked to prompt subsequent action from them by way of competition entries and re-tweets.
Our strategy was honed by an appreciation of wagamama’s key target audiences, as this ensured we could recommend solutions for engagement across a range of diners.
Ten national wagamama locations were chosen and one regional ’up and coming’ artist was selected per restaurant to feature their work. Wagamama worked closely with the prolific Moniker projects to source the artists.
Wickedweb worked hard to unite the campaign messaging with digital technology, in order to evolve traditional marketing methods into an integrated 360 communications mix – positioning digital at the heart. Early results indicate our carefully considered strategy engaged the target audience and demonstrated real cut through. Wickedweb feel the work showcased is innovative and engaging, supporting the key KPI’s. The wagamama brand has been elevated as a result, and the digital strategy seeks to rejuvenate an offline campaign into the digital sphere to maximise the longevity and awareness of the campaign / brand.
All work and no play makes Wickedweb a dull place to work, so it was definitely time to plan a social and continue our tradition of the good old night out! The Wickedweb amigos headed out for a Pimms on South Bank before a meal in Soho. Great people, great conversation and of course a cheeky cocktail or two!
We are now looking forward to the Halloween evening out...fancy dress at the ready!
Wickedweb were invited by the Chairman of Gillingham Football Club, Paul Scally, to be guests at their match against Port Vale.
After suiting and booting, the team headed along to the Priestfield Boardroom for a spot of lunch and a couple of drinks ahead of the afternoon's entertainment.
Armed with a few choice cheers including "Man on", "Chase it" and "Ref!" we headed outside to support the Gills.
Now, usually accustomed to seeing 11-men jumping around the pitch at a football match, it was a pleasant surprise (for the gentlemen especially) to see 10-lovely ladies instead - the new GFC Gems; the official Gillingham FC cheerleaders, warming up the crowd with an energetic routine. Needless to say, this was a welcomed treat and everyone seemed in good spirits as the match kicked off.
Despite dominating the first half, the Gills came away with just the one point, after a second half penalty by Danny Kedwell brought the score line to a 1-1 draw.
Wickedweb had a great time and would like to thank Paul and the rest of the GFC staff for a fantastic afternoon.
Wickedweb have been working with Gillingham Football Club on creating their new website suites for the Priestfield stadium, the first of which will be going live over the next week - so watch this space!
Wickedweb are delighted to announce a new relationship with the e-Commerce giant and leading home shopping brand Shop Direct. Shop Direct are behind some of the UK’s best known home shopping brands, including Littlewoods, Very and Woolworths.
Managing Director of Wickedweb Stuart Wells comments: “We are thrilled to be working with Shop Direct and their creative team on this global website initiative, and we hope it will be the start of a long and exciting partnership.”
More information coming soon.
Wickedweb are delighted to have been appointed to design and build The Lending Well website and also to create The Lending Well’s new brand identity, including the logo, colour palette, typeface and styling.
The Lending Well will be a unique website offering borrowers the chance to request Payday loans, and lenders to earn a greater interest on their investment than if they were using banks. It is unique because it will finance the Payday loan mechanic through Peer –To – Peer lending, combining the two models and offering a better interest rate for borrowers than other competitive websites on the market. Work for phase 1 of this project is already well underway.
Felicity Stone, Wickedweb’s Digital Producer comments:
“We’re really excited to work with The Lending Well and deliver a website which will ensure they stand out in what is a really competitive market. The designs we have produced are bold and full of personality. The strong creative and simple user journey will enable users to get the most out of The Lending Well offering, and a phased approach will ensure that key features are delivered early.”
Tim Slesinger, Director of The Lending Well says “We have been thrilled working with Wickedweb as they not only 'got' the concept of The Lending Well from the start but they have also been as excited about bringing it to market as we have. We love the energy that they have put in to the project and the energy they have created in the site itself”.
Wickedweb are delighted to extend their experience in the financial sector having already worked with StatPro, Neteller, Hawk Finance and Prime CFD's.
We are excited to announce that Rob will be joining the specialist creative panel for The Great Idea Escape: Best Awards 2012. This will be chaired by Alistair Ross, Head of Ideas, Draftfcb London. Rob will be asked to judge a number of important creative awards across a range of media, along with special awards for innovation, writing, art direction, and discretionary awards for best typography, illustration, photography.
The Best Awards 2012 are seeking a mix of twelve creative experts to demonstrate that the Best Awards really do honour only the Best. Rob’s inclusion in the panel will ensure the high standards met by previous winners continue to reflect in the quality of work chosen for the Best Awards 2012.
Rob comments: “I am thrilled to be asked to be on the judging panel, it’s a real honour. We worked with the MAA to produce the Best Awards website and so to continue our involvement with them and the awards to help select the winners is fantastic. I am really looking forward to seeing the nominations, and judging by the quality of last year’s work I think this year is going to be a real challenge singling out the winners“.
All of us at Wickedweb congratulate Rob in accepting this prestigious position – well done!
Wickedweb are delighted to announce the launch of the Marketing Agencies Association ‘Best Awards 2012’ websiteby Glen Richardson / Make a Comment
The Best Awards champion the very finest in cutting edge integrated and inspiring marketing agency work produced by the UK's top creative agency talent. Organised by the Marketing Agencies Association (MAA), there are various entry categories which reflect break-through innovation, results and creative diversity.
For the first time in the history of the awards the entry and judging processes will be handled entirely online. To accomplish this, Wickedweb were tasked with creating a dedicated awards entry site. Designed to tie in with the overall creative concept of the campaign realised by DraftFCB, the site allows users to create and manage their own account giving them the ability to submit their best work for consideration in one of the 33 categories on offer. During the judging stages of the competition, judges will be able to view and score entries online whilst the site plays host to shortlisted entries.
Stuart Wells, Managing Director of Wickedweb said: ‘We’re thrilled that we could be involved with the MAA and the Best Awards. The creative concept is really strong with real core values behind it that both agency and clients can relate to. The website itself has been created to allow almost the entire awards entry and judging process to take place digitally, in a smooth, intuitive user journey. A great collaborative piece of work between the partners involved.’
We at Wickedweb have thoroughly enjoyed working on the project, pulling out all the stops to deliver what we truly believe to be a great product. An awards entry website has massive potential to be mundane and boring but we think our solution proves that form filling can actually be quite fun!
Scott Knox, Managing Director of MAA says: ‘Wickedweb have done an outstanding job in creating an intuitive simple experience as an online application for the Best Awards, which is a very complex project. As our first foray into online entry applications it has been both challenging and exciting and we hope everyone will find it so much more straightforward to enter.’
The deadline for submissions is fast approaching so get busy all you agency types out there!
The team of Wickedwebbers headed for the O2 on Saturday night for 11:30pm to take part in London’s first Shine event. This night time half marathon saw us take a ‘power walk’ through the streets of London to raise money for Cancer Research UK.
Beginning at the O2, we walked along the river Thames via Greenwich to the Cutty Sark and headed through Lewisham and Southwark Park before finally arriving at Tower Bridge and coming back again. The atmosphere was incredible and we were raring to go following our carbs beforehand...
With our personal messages pinned to our backs, we twinkled down the streets with 15,000 other walkers – and 4 hours and 55 minutes later we crossed the finish line having raised £1,162! We are thrilled to have had an opportunity to support our client, but not least to contribute towards their life changing work. Donations are still coming in, and so if you haven’t supported us and would like to then visit our original fundraising page. It’s not too late!
Well done to everyone that took part in the challenge. The question is...will we take on the full marathon next year?
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