What's New

Inside the industry and inside the agency

22 Sep 2011

Wickedweb is delighted to announce wagamama’s recent appointment as their full service digital marketing agency. Appointed after an 8-month competitive procurement process which saw 10 agencies shortlisted to 3 for the pitch presentation, Wickedweb is excited to say that work is already underway on the strategy to better engage the target audience online. 

wagamama is an award winning Japanese inspired global restaurant chain, targeting a wide range of audiences. The brand is in a strong position in the pan-Asian cuisine market, which is expected to demonstrate recovery and growth in 2012 / 2013, meaning our plans for the future will engage users just as restaurant dining expenditure returns.  Our ideas are innovative and ambitious, whilst looking to capture the brand’s Japanese influence and minimalist style, so that wagamama is positioned as the industry benchmark.

wagamama blog

Stuart Wells, Managing Director at Wickedweb comments:

“We are absolutely thrilled to be working with the wagamama brand and team on their digital marketing.  It’s an account we really wanted to win, as the business and relationship values strongly mirrored our own, which we know leads to the best results.  We have some really ground breaking ideas that will help bring all the wagamama digital channels together, and in turn  position the brand as one at the forefront of digital within their industry sector”.

Brand engagement is everything to wagamama which resonates perfectly with us – as an agency it is at the heart of everything we do and we look forward to enhancing the digital landscape for this fantastic brand.

Ingrid Williamson – Director of Marketing at wagamama comments:

“Finding the right agency can be a challenge. You want to work with people who understand your Brand and simply ‘get it’. Wickedweb got it right from the start. We are thrilled to have appointed Wickedweb and look forward to some very exciting times ahead”. 

Wickedweb are well placed to deliver an effective digital solution.  We are drawing on robust experience in the food and drink industry with clients such as Ella’s Kitchen, and in addition can utilise our online brand engagement strategies as showcased by clients such as Gear4, Cosmetics a la Carte and The Lifehouse.  This is an exciting relationship and we look forward to engaging the wagamama audience and delivering a real brand experie

19 Sep 2011

The Challenge

Wickedweb Shine team

We have a team of seven active Wickedwebbers who will be carrying their lanterns through the streets of London in support of Cancer Research UK’s Shine event on the 1st October.  The challenge starts at 11:30pm and will continue through the night until we have finished the half marathon distance of 13.1 miles.

The Team

The team participating will be Niki Duggan, Sue Akam, Lynda Wells, Katy Gasson, Nicole Tingley, Chris Reid and Steve Coventry. 

Each team member has a target of £150 to fundraise and you can click on the individual thumbnails below to help support their campaign - who will raise the most?

Shine_Lynda-wells  Shine_Niki-Duggan  Shine_Sue-Akam 

Lynda Wells

Niki Duggan

Sue Akam

Shine_KatyGasson Shine_Nicole-Tingley Shine_Chris-Reid

Katy Gasson

Nicole Tingley

Chris Reid


Stephen Coventry


Wickedweb are an approved digital supplier for CR-UK and we hope that you might be willing to show your support for our awe-inspiring client.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the Cancer Research UK and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer.

Thank you for supporting Wickedweb and CRUK, we really appreciate it.  With two weeks to go, we are getting some practice in and will let you know how we are getting on.

Wish us luck!

Learn more about the Shine event.

16 Sep 2011
  The WMA Award is in its 15th year – and this year’s competition saw more than 2,000 entries from 45 countries in 96 industry categories.

We entered our client Gear4 to showcase a brand led e-Commerce website with an exceptional user experience.  The judges reviewed the site against 7 criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.  Our scoring came back as above the industry and WebAward averages, resulting in the Standard of Excellence accolade. 

Gear4 Award image

Creating awareness of Gear4’s innovative technology was fundamental and Wickedweb mirrored this in the design and functionality of the site.  The Product Showcase area is a testament to this, using Flash and Javascript (for non Flash enabled devices) for an engaging user interface.  As a result, the user can interact with Gear4’s products via the website.  The UnityRemote product is a good example of how the website achieved this.  One of the judges for this year’s competition commented “The site interaction with the UnityRemote is fabulous”. 

Congratulations to our client and to the team here at Wickedweb.  Recognition in particular is given to Kalli Daffin, Nicole Tingley, James Saunders, Billy Harvey, Steve Coventry and Rob King.

To review the Gear4 case study in more detail click here

To find  out more about the award click here

12 Sep 2011

At the end of August Google announced the introduction of Multi-Channel Funnels, with a promise to uncover “untapped opportunities in your conversion path”.  In real terms, what does this update actually mean for online marketers? Quite a lot really.

Digital marketing has always been more measurable than its offline counterparts, though it would be untrue to claim that we could attribute fully the source of a conversion or sale. This is because analytics packages like Google Analytics record a conversion based on the last interaction. However, there is often more than one interaction from more than one source before a sale/conversion is completed.

Multi-Channel Funnels remedy this problem by being able to distinguish between assisted and un-assisted conversions and by demonstrating the paths that users took on their way to converting:

Google Multi-Funnel

Based on the above, we can now understand how each channel or source typically supports the others and how many conversions is the result of an assist. Hugo Boss took part in the pilot for this feature, learning that nearly 2 out of 3 online sales involved multiple touch points.
One of the key features, however, is the ability to create custom channel groupings – from an SEO and PPC perspective, this will act as an additional measure to see how they may complement the other. It has long been known that PPC traffic often leads to organic visits and conversions (or how keyword searches have had brand-based secondary visits and conversions) – this feature should bring this to life.
One thing that Multi-Channel Funnels can’t remedy is the use of multiple devices – these days web users move from desktops to smart phones and back before they complete a transaction, so we will forever be in the dark on this one. However, this really is a welcome addition to Google Analytics and we at Wickedweb look forward to using it across our clients’ multi-channel campaigns. 
6 Sep 2011

Wickedweb would like to say welcome to Felicity Stone, who joins our growing team of Web Producers!  

Felicity brings a wealth of experience to us including 4 years in development for companies such as Schlumberger where she built intranet sites, and a role at Digiterre developing a bespoke CMS for MergerMarket.



In addition, Felicity has worked as a Project Manager for 5 years for organisations such as Solid State Group, building websites for charities such as Amnesty International, Cityscape and GFI.

At Aston University, Felicity studied a BSc in Human Psychology with a final year dissertation in Human Computer Interaction.  At Greenwich University, Felicity studied an MSc in Computing and Information Systems with a dissertation in Web and CMS technologies.

Felicity will be an integral part of the B2B client services team here at Wickedweb, and will be utilising her expertise for clients such as Law Debenture, Lending Well, EC Harris and StatPro.

In her spare time, Felicity enjoys watching films especially sci-fi and thrillers and we found out that she also has a pet tortoise called Fernando who is over 30 years old! Awww....

1 Sep 2011

Wickedweb have recently joined CRUK’s team of suppliers to provide a range of digital services.  We are working on lots of exciting projects to drive donations for this awe-inspiring charity, and look forward to rolling out the activity planned over the coming months.

We have started our relationship with CRUK by working with them on the Shine 2011 campaign.  This inspiring event is a night-time walking marathon through your chosen city, to raise funds for Cancer Research.  This event is in its 2nd year and fundraisers can choose one of 12 cancers they would like to donate their funds to.  Participants are asked to ‘shine’ through their city route with glow sticks and can walk either a half or full marathon.

Wickedweb have created a portfolio of Flash banners for the CRUK website and third party websites. The call to action here is to click through to the Shine microsite and drive entries to the event.  

CRUK announcement


The Wickedweb team are proud to be entering this event – with more details coming soon.  We are in full support of this incredible cause and would encourage you to enter here.

In addition, Wickedweb has created banners in support of the new TV ad campaign which went live on the 18th July.  The CRUK homepage banner has been updated to raise awareness and support this campaign, with a view to driving uplift in donations.  Look out for these banners and show your support for their life-changing work....

Contact us to discuss your digital requirements
Tel. +44 (0)20 7183 4999

Enquiry Form
  • Twitter feed unable to load