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31 Jan 2011

The Official Charts Company have boosted their relationship with MTV through agreeing an ad-sales deal, it’s the first third-party website that MTV use as its ad serving and sales partner after a notable increase in web traffic last year in sync with the launch of their new look website.

The deal is the first of its kind for MTV and resulted from their longstanding relationship with The Official Charts Company.

Giles Jones, Official Charts Company’s Head of Commercial Development, added, “We are delighted to reach agreement with MTV Networks to ad-serve OCC’s website and look forward to further growing this key business relationship. MTV is an excellent fit for us, as they serve and sell ads for a range of their own music- and youth targeted sites”.

Want to know more… NMA Mag has all the info.

28 Jan 2011

Should Barbie take back Ken

With more and more businesses discovering the value of Social Media, it truly has become child's play!

Mattel are marking the 50th anniversary of their Barbie 'accessory' Ken, with a new social media campaign, titled - "Should Barbie take Ken back?"

Now for those unaware of the turbulent relationship between the couple, it seems a new lover Blaine  challenged for Barbie's affections seven years ago, causing the couple to split after 43 years. However, following the filming of Toy Story 3, Ken is determined to win her back and is using a combination of Facebook and Twitter to send her messages and aim to win her heart.

But as silly as this may all sound, it appears to be a stroke of genius from the doll manufacturer.

For all those who grew up with Barbie and Ken as the perfect couple, the campaign seems set to pull on those nostalgic heartstrings and get you involved.

Ken has his own Facebook page and Twitter account which he regularly updates with statuses, photos, videos and more; encouraging users to offer advice on what he can do to 'woo' back Barbie and most importantly - creating discussion.

With over 25,000 'Likes' and already more than 4,500 followers on Twitter - it certainly seems that Mattel have found a hook and just goes to show how powerful a tool social media can be with a little creative thinking.

And should Barbie take Ken back? Well, it's up to you to decide!

Simply go to www.barbieandken.com to cast your vote (Voting now closed)

Facebook | www.facebook.com/officialken  Twitter | @OfficialKen

18 Jan 2011

Bedales announced last week that they have been shortlisted by the Chartered Institute of Marketing (CiM) as a finalist in the Marketing Excellence Awards 2010.

Judged on their innovation, originality and creativity, Bedales is the only school in the country to have been selected by the judges, recognised for delivering marketing excellence and making an exemplary contribution to marketing in 2010. 

The awards ceremony is being held in February 2011, when we will be wishing our client all the best and hoping  that the already award-winning website puts Bedales in top position, along with the clear and strategic approach that Bedales Schools has adopted over recent years, strengthening relationships with student and parent communities.

We are delighted to have worked with the external relations team to develop the website alongside the school's offline marketing campaign, fully understanding the audience through research and delivering an online presence that doesn't fail to impress.

Bedales Schools

13 Jan 2011

The Social Media World back in 2007, courtesy of xkcd, is barely recognisable from the popular platforms that are used today.

social-media-world-map-2007.jpg

Flowtown has recreated the map to illustrate how quickly the landscape has changed in the short time frame. Does this set the precedent for the end of the Facebook and Twitter bubble? We'll see come 2013!

social-media-world-map.jpg

7 Jan 2011

The Christmas break of 2010 was one of the busiest post-Christmas periods ever.

Online retailers experienced a vast increase in sales after a bleak December damaged by the poor weather. Christmas Day accomplished record figures and Boxing Day proved to be the busiest online shopping day of the year.

eBay was the top visited UK online retail outlet on Boxing Day. Online High Street brands such as Next , Argos and River Island dominated the UK's top 20 most visited retail outlets and were joined by online giants including ASOS, Amazon and iTunes (figures from Experian Hitwise). Reiterating the importance of top quality ecommerce websites.

Boxing Day's most popular UK retail websites by share of visits

Rank

Website

Share (%)

1

eBay UK

9.96

2

Amazon UK

7.02

3

Argos

3.53

4

Next

2.19

5

Your M&S

1.98

6

John Lewis

1.89

7

Currys

1.81

8

Debenhams

1.71

9

Play.com

1.71

10

Comet

1.40

11

Tesco

1.10

12

Tesco Direct

1.04

13

River Island

0.86

14

PC World

0.84

15

Amazon.com

0.80

16

New Look

0.79

17

House of Fraser

0.77

18

Topshop.com

0.76

19

ASOS

0.74

20

Game

0.71

Source: Experian Hitwise

 

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