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Inside the industry and inside the agency

18 Dec 2008

Wickedweb digital marketing agency celebrated the Christmas holidays in style, starting with a Grapevine tour of Vinopolis - London's wine tasting venue - before a festive and delicious meal in Covent Garden's Fire & Stone... we enjoyed the best Christmas pizza for miles around!

Fortunately for you, this photo, featuring just a few of your favourite Wickedwebbers (the others were, predictably, getting the next round in!), is pre-wine... we can now share, first hand, a secret... wine tasting before food doesn't work! The other photos are staying under wraps... No bribes will be accepted. We hope you all had great a Christmas and look forward to seeing you in 2009!

17 Dec 2008

Web design client Jamie Oliver

Digital marketing agency, Wickedweb were briefed by the Jamie Oliver online marketing team to design a Christmas microsite, with the aim of promoting the famous chef's Christmas Day show on C4 and advertising Jamie's new range of Jme hand-crafted & bespoke homeware and food products as the perfect Christmas gifts.  Jamie's team already knew what content they wanted to feature on the site, and they chose Wickedweb because they trusted the web agency would deliver the desired look and feel in a short turnaround time.

The microsite features a video of Jamie making a Christmas cocktail and wishing fans a Happy Christmas, as well as the TV trailer and an advent calendar with a surprise behind each door.  As each day in December arrives, another door is unlocked, revealing hints and tips from Jamie, Christmas recipes, featured Jme products and photos and videos of Jamie Oliver, as well as links to the recently launched Foodwise.

In addition, users are encouraged to submit their personal festive stories of Christmas past, present and future.  Visitors can vote for the best story, and the author of the winning entry will receive a Jme hamper.  This user generated section of the website has already proved popular, and initial traffic to the site is impressive, with over 27,000 unique visits within the first week.

17 Dec 2008

Following a competitive 8-way pitch, Wickedweb has recently been appointed as the preferred digital marketing agency to Bedales Schools, the independent school based in Hampshire.  The digital agency has already started to develop an innovative and engaging digital solution that will position the Schools in a league of their own, undertaking user research focus groups and conducting telephone interviews to capture the target audience requirements and preferences. 

There are three Bedales Schools - Dunannie, Dunhurst and Bedales - catering for ages 3 to 18. Founded in 1893 as a liberal alternative to the rigid and authoritarian regimes prevalent in independent schools, Bedales has just introduced a new Prospectus which captures the schools' unique selling points - the dynamic and creative culture, the caring personality and the broad and imaginative approach to learning.  It also conveys the breadth and quality of the schools' offering, including the unique mix of 21st century teaching methods and traditional hand-craftsmanship skills including bread baking and outdoor work, with enthusiasm.

The key objective of the web design brief is to capture this same sense of energy, diversity, spirit and quality online, as well as introducing an improved user journey and enhancing functionality for the target audiences, which is why Wickedweb's user centred web design process offered the perfect fit.  Following the focus group research and persona creation, which has involved students, parents, governors, staff, and alumni, Wickedweb is working on the user experience strategy, information architecture and web design. 

Bedales Schools will be running on the Wickedweb content management system, which provides the web editors and contributors at the school freedom to update and manage their own website and both internal and external communications.  Following the initial launch, which will see the introduction of a dynamic events calendar, a 'My Bedales' login area for the parents to view their child’s timetable and progress reports online,  the 12-month development plan includes webcams, multimedia content, a staff directory and a virtual school tour, creating a fully interactive solution.

With plenty of time spent in the classroom, soaking up the informal and innovative atmosphere at Bedales, the Wickedweb team are enjoying being back at school... we're off to the canteen!

10 Dec 2008

Duostream Technology, an IT service and support company focusing on the small to medium sector of the market, approached Wickedweb following a recommendation to the web agency, made by existing client, Polarmatrix. 

Duostream Website

The brief is to revisit Duostream’s online offering, providing web design consultancy for an improved website, as well as the delivery of a fully supported technical solution.  The business objectives are to raise awareness of the Duostream brand and the company’s services, as well as drive enquiries and sales.  The website is to act as an online brochure, selling the company in a credible and professional way through design and the user’s experience, and search engine optimization is key to ensuring prospective customers find the new website.  Wickedweb’s range of digital services ensured the web agency’s response to the proposal was spot-on and the team are excited to be involved with another modern and stylish web design.

Visit the new Duostream Technology website

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