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Wickedweb to define new international strategy for Mitre
by Anna Dixon , Business Development Director / Make a CommentWickedweb are celebrating being awarded the Mitre digital marketing account following a competitive three-way pitch. Mitre, part of the Pentland Group, were looking to appoint a new digital creative agency to develop the brand's online marketing strategy on an international level, and selected Wickedweb for the job because of the agency's approach to projects, strong creative credentials and detailed pitch presentation.
Work has already begun on scoping the strategy, understanding the business objectives and user requirements, and the next steps are wireframe development and creative designs. Both teams are enjoying working together and can't wait to pop a bottle of fizz or two following the launch of the UK website in December, just in time for Christmas!

On September 13th Anna tied the knot with fiance Matt. Anna and Matt met in their first year at Surrey University and after two and half years planning (and non-stop wedding talk!), it really was the wedding of 2008, despite the groom walking down the aisle on crutches.
Anna's Dad, a retired Traffic Sergeant, had arranged a surprise police escort for their journey in the stunning Jaguar Mark One wedding car. A bit of good luck was well deserved following Matt's cycling accident in June, honeymoon cancellation and two missing bridesmaid dresses, and the sun delivered it! Married at Ghyll Manor in Rusper, the ceremony was beautiful and personal, and the 80 guests were treated to Pimms on the terrace while the newly-weds were whisked around the grounds for photos.
An afternoon tea reception set the scene for the speeches, before an intimate wedding breakfast for the wedding party. Anna said "my wedding day was perfect. I found my dream dress and felt like a princess in my veil and tiara. I couldn't wait to see Matt waiting for me at the end of the aisle. We had great fun and loved having all the people we cherish share in our special day". Those of us thinking Anna would stop talking wedding cakes, cars, dresses and flowers have been proved very wrong, but we love her for it!
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